These days, you can’t run a successful business and be in a position of leadership without being connected to the online world. Connecting with your internal and external customers isn’t always easy. Just knowing where to start can be a challenge. It can be overwhelming and confusing, but you don’t have to do this alone. Podcasting is a great way for business from small to large make and immediate emotional connection. This may sound a bit challenging for someone who’s not sure how to even get themselves started online, but don’t worry you’re in the right place. Start by becoming a guest on a Podcast, use this as a learning experience to learn the ‘how to’s.’ Here are 5 steps that will help you get booked on a podcast so you can share your story with listeners.

  1. Identify The Podcast That’s Right for You

The first thing you have to do is identify the podcast that will be right for you. Knowing which podcast is right for you is probably a lot simpler than you think. All you have to do is figure out what your demographic is. For example; If you are in a c-suite position, you should find a podcast that caters to people in high level positions like yours. If you’re an entrepreneur striving towards leadership and success, you’ll want to find a pod cast that focuses on entrepreneurs.

  1. Make Sure You Do Research

After you have found a podcast that suits your agenda, make sure you do some research. Find out how many listeners the podcast has on average, listen to a few of the podcasts to make sure it’s a right fit, and make sure you are dealing with professionals. If you’re booked by a podcast that has unprofessional hosts with no experience, you will not be helping your business or cause at all. In fact, it can even do damage to your credibility.

You should also see what kind of topics the podcasts that you research covers. Up or Out with Connie is a podcast on the C-suite network that often covers topics surrounding both entrepreneurs and people that work in high level C-suit positions. It’s perfect for someone that is looking to go from C-Suite, to successful entrepreneur.

  1. Devise A Plan

Before you can approach a podcast about sharing your story you’ll have to devise a plan. Think of what you would like to talk about on the podcast, and how you would like everything you say to come across to listeners. Figure out what your key points are as well. After you have done that, work on putting your plan on paper. You should also plan how you’re going to approach the podcast about sharing your story. Believe it or not, you may even be able to get some good advice about this listening to Up or Out with Connie. She’s all about lifting up women in leadership, and helping them to grow.

  1. Reach Out

Now that you have done some research, devised a plan, and found the podcast that’s right for you, it’s time to reach out. Contact the podcast that you believe would be a good platform to tell your story. You can send them an e-mail or message with your plan attached. Remember, it’s not a marriage. You don’t have to stick to one podcast – so don’t get discouraged if someone turns you down. It’s always good to have a few prospects.

  1. Crush It

Don’t underestimate the benefits of telling your story on the right podcast. If you don’t practice and don’t have everything together it can damage your bottom line. So make sure you study your plan, have some things memorized (especially your key points), and speak clearly. Don’t be shy either. If you show up with confidence it will show strong leadership skills, and you are guaranteed to get your point across to their listeners.

Now its time to launch your own Podcast. The name of the game is PODCASTING. Give us a call we can help you get started.

Be Unstoppable Together,

Do you have questions or comments about the issues in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at or CLICK HERE to schedule a 20-minute discovery call to discuss with you personally.

To learn more about the Pheiff Group and to hire Connie to speak at your next event or coaching packages, head over to http://www.unstoppablespeaker.LA

Category: High-Performance, Leadership, Podcast

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The Pheiff Group is helping Entrepreneurial Leaders Achieve Excellence and Be Unstoppable Together.