Developing your fundraising plan takes more than identifying your financial goals. Will you be using print, telephone, social media or person-to-person solicitations? No matter what style of contact you make be certain your material is clear and accurate. Make it easy for your potential contributor to understand your mission, history of service to the community, and the intended use of the funds raised. Never be misleading.
Organizations will occasionally receive donations where the donor asks for a designation of the funds toward a specific project. When a donor specifies where and how the funds should be allocated, it is the organizations duty to apply the funds as requested. If this is not possible, the donor must be notified of the situation and you can always ask permission to use the funds for another project or offer a full refund. Refunding could sometimes be difficult, especially if the organization desperately needs the funds for another project.
You are legally responsible to be clear with your funders. Train your development team so they fully understand their responsibilities, applicable laws that govern donations, and funder’s policies. The best way to understand funder’s policies is to meet and ask, “What are your policies.” Many professional organizations such as foundations will have their policies and procedures on their application form and website. Unfortunately, you may not always agree with the funder’s policies. The biggest concern is when a funder tells you “100% of the funds go to programs, this is not to be allocated to administrative costs.” Yes, this could be painful and gives you a reason to seek out funders who will support your administrative costs.
Accepting donations is more than saying ‘thank you.’ As a charitable organization the board of directors must adopt clear policies of acceptable gifts – without compromising your organization’s ethics, program focus, and financial situation. Is accepting a speedboat an acceptable gift when your organization is based in the High Desert? This was an offer to one of my clients. This gift was inappropriate and politely declined.
Respect your donors. Preserve their trust in your organization. Acknowledge their gift appropriately. If they select an anonymous gift – honor their request. Use a fundraising software program to secure your donors information.
The guidelines to fundraising are many. For more information refer to the Principles for Good Governance and Ethical Practice. You can download a FREE copy or become a member of an Association of Fundraising Professional (AFP) chapter near you.
Be Unstoppable Together,
Connie Pheiff, Unstoppable DIVA
Do you have questions or comments about Responsible Fundraising points in today’s post, want to know how to apply them, or how to help others with them? If so, contact me at email@example.com or CLICK HERE to schedule a 20-minute discovery call to discuss with Connie personally.