Marketing Masters

Ready, Set, Grow Your Market

The tools found in “Marketing Masters” can be successfully implemented by entrepreneurs, Fortune 500 CEO’s, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes “Marketing Masters” provides creative strategies colliding the old school of marketing with today’s digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.

I am a recovering executive and successfully transformed to the title of ‘entrepreneur.’ But let’s not use titles. I wrote this book to help business leaders transform their organization and/or transform their passion into a profession. The tools found in this book can be successfully implemented by entrepreneurs, Fortune 500 CEO’s, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes –“Marketing Masters” provides creative strategies colliding the old school of marketing with today’s digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.

“Marketing Masters” is actually quite simple, it’s how you. . .

INNOVATE + CAPTIVATE = CONVERT

INNOVATE — Make a change in something already established

CAPTIVATE — Attract and hold the interest and attention of your potential customer

CONVERT — To persuade a consumer to become your loyal customer

The teachings and stories in this book can be read from different perspectives: entrepreneurs, Fortune 500 CEO’s, sales teams, and nonprofit executives.

Whether your organization is large or small, this book gives you the tools to determine if you are using smart marketing strategies. In the end, all business leaders should consider implementing the old school of marketing and creating a global presence on social media networks. Your customer needs to know, like, and respect you. And know that you serve them.

Here’s a model I often use. I refer to this model as creative marketing.

40% of my time is building rapport and trust

30% of my time is identifying customer needs

20% of my time is product knowledge

10% of my time is gaining customer commitment

This model shared with me by my Business Coach, Dan Miller, can be used for creating your business action plans and marketing your services